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Buy and Order online from Delhi Pasand Agro Pvt. Ltd., Delhi | Now order online & pay using UPI, Paytm, GooglePay, PhonePe at Delhi Pasand Agro Pvt. Ltd., Delhi. Order Now!

Delhi Pasand Agro Pvt. Ltd., Delhi - Order Online

About Us:
Founded in 2009, Delhi Pasand Basmati Rice has established itself as a premier name in the basmati rice industry. With a deep-rooted commitment to health, quality, and customer satisfaction, we have grown into a trusted rice miller and exporter, producing top-quality steamed, parboiled, and Sella rice. Our journey has been one of innovation, driven by our passion for providing consumers with healthy, cholesterol-free rice that not only nourishes but also delights. We are dedicated to making India healthier, and our products are enjoyed across the nation and in select international markets.

Our Vision:
Our vision is to build a healthier India by offering premium, cholesterol-free basmati rice that enriches lives and promotes well-being. We aspire to become the heart of every Indian kitchen, where families come together over nutritious and delicious meals. With every grain of rice, we aim to create a lasting impact on the health and lifestyle of our consumers, fostering a culture of conscious eating and healthy living.

Our Mission:
We are committed to leading the basmati rice industry through excellence in quality, advanced technology, and a focus on health. By delivering premium rice products that are lab-tested and cholesterol-free, we seek to promote wellness and healthier living. Our mission is to continuously innovate, using sustainable practices and ethical sourcing, while raising awareness about the benefits of healthy eating. We aim to support our customers in their journey to a healthier life, one meal at a time.


Mr. Virender Kumar – The Visionary Behind the Brand:
Mr. Virender Kumar is the visionary and driving force behind Delhi Pasand Basmati Rice, is deeply committed to maintaining the highest standards of quality, ensuring the brand's unwavering focus on quality. His focus has always been on crafting the finest basmati rice through rigorous testing and advanced technology, ensuring that each grain meets the excellence Delhi Pasand is known for. His commitment to health-conscious products has been instrumental in the brand’s growth, passing multiple lab tests to guarantee that Delhi Pasand rice remains cholesterol-free and pure. His vision is clear: to deliver premium rice that promotes wellness, creating lasting value for customers through exceptional quality.

Mr. Ajay Kumar – Operations and Logistics Expert:
Mr. Ajay Kumar Goel is the mastermind behind the seamless operations and logistics of Delhi Pasand Basmati Rice. With a highly skilled team at his side, he ensures that every stage of the production and supply chain is executed with precision and efficiency. His leadership guarantees that our rice reaches consumers across 18 major Indian states and international markets, maintaining a high standard of service and customer satisfaction. His expertise in logistics and operational excellence has been key to the brand’s success and continued expansion.





Our Unique Selling Propositions (USPs):

    • Cholesterol-Free & Gluten-Free Rice: Our rice is rigorously lab-tested to be completely cholesterol-free and gluten-free, offering a healthier alternative for consumers seeking heart-friendly and digestive-friendly options.

    • Certified Quality Assurance: We are proud to have certifications from registered and government-approved labs, including DARL (Delhi Analytical Research Laboratory), an ISO 9001:2016 and ISO 4501:2018 certified testing laboratory, and IRCLASS System and Solutions Private Limited (ISSPL), certified to ISO 9001 and accredited to ISO 17020 as a Type "A" inspection body. Our testing services are also accredited to ISO 17025, ensuring that our rice meets the highest health and safety standards, including cholesterol-free certification.

    • Multi-Stage Advanced Milling & Sorting Technology: We use cutting-edge milling and sorting technology, sourced from the UK and the US, ensuring that each grain is processed to perfection under strict hygiene protocols.

    • RO Water Processing: Every grain of rice is processed with RO water, ensuring purity and safety while retaining the natural taste and aroma of the rice.

    • Largest Rice Mill in Sirsa, Haryana: Our state-of-the-art rice mill in Sirsa, Haryana, is the largest in the region, utilizing advanced machinery and centralized procedures to guarantee consistency and quality at scale.

    • Preservative-Free Rice: Our rice is 100% preservative-free, ensuring that our customers receive a natural and wholesome product.

    • Customer Loyalty & Brand Attachment: We are proud of our 99% customer retention rate, a testament to the trust and loyalty we’ve built through consistent quality and satisfaction. Our brand is known for its repeat customers, who remain loyal year after year due to our focus on premium rice and exceptional service.

    • Focus on Wellness and Women's Health: At Delhi Pasand, we prioritize not just the quality of our rice but also the well-being of our consumers, particularly women’s health. Through various campaigns and initiatives, we actively raise awareness about the importance of healthy eating and conscious living. We are committed to empowering women through nutrition, promoting wellness, and creating a healthier future for families across India.

    • Nationwide and International Presence: With a turnover of nearly ₹350 crores, we serve eight states across India and are steadily expanding our reach both nationally and internationally, bringing the essence of premium basmati rice to households worldwide.



Commitment to Sustainability and Social Responsibility:

At Delhi Pasand, we are also committed to sustainable practices, from reducing our carbon footprint to ethical sourcing. We honor the contributions of our farmers and workers, ensuring fair practices and supporting their livelihoods through responsible production methods.


Delhi Pasand Basmati Rice stands as a beacon of quality, health, and customer trust. With a focus on delivering premium, cholesterol-free rice and a mission to build a healthier India, we continue to lead the industry with innovation, integrity, and excellence. Join us on our journey to better health, one grain at a time.

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